Read a Sales Letter Aloud
Are you still participating in the daily video challenge?
If you missed out on it, the task is you just record one video every day. It could be a live-action video, it could be a Camtasia video. It could be just 5 minutes if you want it to.
Many many months ago, my friend Steven Schwartzman paid for someone to create a YouTube video out of his site... all he did was record a Camtasia video reading the sales letter for a few minutes.
Due to the rules of the Daily Video Challenge, you're not allowed to do that.
On the plane ride back from Austin, Texas in April... returning from the Warrior Event... I copied a few peoples' WSO sales letters by hand and it works like MAGIC!
Record a Camtasia video of you reading a sales letter aloud... a sales letter of either a competitor's product, or a product in a similar niche to yours.
It will also help with your speaking skills. At one point, recorded a PowerPoint Camtasia presentation for Kevin Riley's Recipe for Post Product Launch.
Guess what that means?
- I now have a web-based video presentation that I loaded into an autoresponder series. I'm using Ben Prater's method of sending out regular follow-ups to reduce refunds.
- I also have an audio product. Camtasia allows you to export just the audio of a presentation into an MP3. I separated the audo into two folders because audio CDs only hold 74 minutes of audio.
- I can easily produce the Camtasia files as a DVD if I want to.
I used it as an incentive for people to purchase from me as an affiliate. If it brought me in enough profits, it would justify buying resale rights... but it didn't, so I didn't buy the rights. That's a heck of a lot better strategy than simply blindly buying up rights.
When you buy up resale rights, you can stick in your own upsells, and create your OWN affiliate program...
In our Daily Seminar membership, we're buying up the best resale rights possible to teach you the basics... while the content we create ourselves, focuses on the more advanced stuff.
Hint: This month in the seminar, I'll be posting a very special paid version of the Daily Video Challenge, with actual step by step tasks for you to work on the entire month.
Leave your ten comments for me and Merry Christmas!
Filed in: Copywriting • Video Challenge
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Hi Robert,
I love the Daily Seminar.
1) Forces me to think about my Business Every Day
2) Valuable insights in each lesson
3) Points to ponder for changes and improvements
4) Way more
I recommend your readers take a chance and try it out…
Thanks
Have fun in Hawaii
Dale Maxwell
Thanks Dale!
That’s a problem I had in my early years of internet marketing… if I went for longer than a day working on my business, I could easily let it go for a week… and then I could easily let it go for up to 4 months without any progress.
This is an interesting idea- from your title, I thought you were going to suggest reading classic sales letters aloud as a way of improving your copywriting skills… or maybe reading your own stuff out loud to see how it flows.
I don’t know if that would work, but I have heard of copying classic sales letters by hand, which is supposed to help learn copywriting.
Speaking of followup emails, when you send ones with useful info related to the item that was purchased, with nothing offered for sale in the email, it really shocks some customers (in a good way). I’m convinced some of them think you are writing them personally, even if your message is something simple like “Did you get started yet? Do you have any questions about [product]?”
Have fun in Hawaii.
I have used reading a sales letter aloud as a way to learn copy faster than rewriting it… you still take in all the words more carefully than if you were just reading it. And when you’re reading it aloud to promote as an affiliate, you aren’t just wasting time “learning” … you’ve actually producing a deliverable.
That’s true but it’s a double edged sword. I’ve been kind of heavy with the info-packed e-mails lately… and I don’t want my customer list to get too trained to getting a lot of free info with no sales pitch.
Hi Robert,
David Armbruster here. That JV software is so cool. How easy is it to use by a programming illiterate person?
I know just enough html to get by with.
I also have a blog which I just started using wordpress.
I am adding you to my site with a link to your site.
Have a safe and fun trip to Hawaii.
Merry Christmas
David Armbruster
Robert-
Some really really great tips in this post!
Thank You for sharing them.
Can we have a monthly “pick the topic for my next blog post” or something?
😀
Sure, just ask…
Hi Robert,
Great ideas!
When it comes to Camtasia for Mac users, what do we do? Is there another option out there?
Thanks 🙂
Martin
On a mac you have a TON of Camtasia alternatives… iShowU, SnapzPro, even Jing, which is free.
Adobe also has their own screen capture program (Adobe Captivate) — $700 — but for now it’s Windows only…
Robert, I swear that brain of yours is always on overdrive – you come up with some super ideas.
I hope you got lots of great Christmas presents and were able to celebrate with friends & family. I had a great time with mine.
You enjoy Hawaii and try to turn off the product creation brain and turn on the Robert can relax and have a blast one…
Be safe, have tons of fun, and know that you are cared about back ‘home’.
Donna 🙂
Robert,
You have your 10 comments– so let’s see another post! 🙂
about future post ideas…
I would love to hear more about if you watch TV, or read fiction, or follow sports… or do you consider those all to be wastes of valuable time?
also- another topic:
if you could start all over what would you do different?