Tag: joint venture

Seven Things #4: Joint Products

During lunch at the Warrior Event in April, I was with the group at a really cool Mexican restaurant and I sat next to an attendee who was an NLP copywriter.

No, it wasn't Steven Schwartzman, actually I can't remember the guy's name.  He was new to the warriors but he really knew his stuff.  (He taught coaching in the dating and hypnosis niches).

I explained to him that one of the weakest points in my business system is joint ventures.  I am not a people person.  Even though I have a large buyers list and people like Eric Louviere said I was a really popular, I didn't believe him because I don't have any really good contacts.

Some of those people on my customer list include Allen Says, Paul Myers, Willie Crawford, Marlon Sanders, Marc Harty, Mike Filsaime, Armand Morin, Tony Blake, Ewen Chia, David Valleries, Dave Miz, Kevin Riley, Paul Kleinmeulman... I could go on.

I'm still a nobody because these guys are flooded with joint venture requests... I don't offer any high ticket, high commission, recurring, multi-tier products.  I still have a long way to go.

This NLP guy gave me a cool idea to start small... and that's to create joint products... but not in the usual way.

As Willie Crawford said in his talk about joint ventures at the seminar, you need to hand everything to them on a silver platter.

NLP guy's suggestion: Ask the joint venture "target" to ask his list for their best question about your topic... whatever topic you are an expert in.

Then, answer those questions and give it to that list owner as a product... that they have exclusive rights to... that ends in a call to action to buy YOUR product, with their affiliate link.

You could host a teleseminar or even just record a skype conversation where you discuss the answers.  Maybe cut them up and make a podcast.

Transcribe them so you have an autoresponder series.

That's how you create a joint product.

That's what Jason Fladlien and I did later this year after the Philadelphia JV Alert seminar in June.  We recorded a bunch of Skype interviews... and guess what... we'll be adding them to Daily Seminar every single week.

Have you created any joint products?  Do you have any joint product tips to share?