Traffic Secrets: How to Get All The Subscribers and Sales You’ll Ever Need Using Facebook Advertising and Search Engine Optimization
Can I tell you why you're not a multi-multi-millionaire yet? Why you can't buy that 2nd home or yacht with one single payment? Why your internet business hasn't taken off? Why you haven't retired to the beach yet?
It's the lack of TRAFFIC!
This is the reason why SEO services, backlink services, courses on paid ad networks sell so well. Everyone knows the internet is literally flooded with traffic from all sides. The only problem is tapping into that traffic.
If you only had a million visitors to your site every single day, and you sold a $7 report that only converted at 1%... that's $70K a day or $25 million per year.
This is where most "internet marketers" start when they first come online. They don't want to create a real brand, setup a followup sequence, a blog or articles. "That all sounds like work, I just want to exploit the loophole!"
You thought, I'll be an anonymous traffic broker.
I'll find an underused site with lots of traffic and build a list. I'll decide I want to teach people how to start an internet business and make money online, even though I haven't done it. I'll look up the 10 best ways to make money online.
I'll give away a free report detailing a few of the ways, and ask for a name and email address in exchange for that report...
I'll find an affiliate program for each step of the process (web hosting affiliate link, payment processor affiliate link, affiliate link for required software and reports) and put together a 30-day email followup sequence "reporting" or "reviewing" each and every one. I'll create a squeeze page (forced opt-in page) sending all this massive traffic to it, some of it will convert, and I'll become a multi-millionaire.
Once that's done, I'll decide "weight loss" is also a pretty desperate market. I'll look up the top 10 weight loss methods or products, get affiliate links, assemble a follow-up sequence, send banner ad traffic. Next, how about dating? Top 10, affiliate links, follow-ups, create ads on sites like PlentyOfFish, wait for the money to roll in.
A Few Problems Here...
First, I've known REAL "traffic brokers", basically affiliates on steroids, who game the pay-per-click networks who try to buy out all the Facebook traffic or stay at the #1 paid spot on Google. Guess what? They have to remain on TOP of any and all search engine news, change and tweak their ads daily, and sometimes spend five to six figures per day just to outbid and outspend any competition. If that sounds to you like a combination of day trading and gambling, you're right! And there's no way you'd keep up. Any loophole or arbitrage you discover, running an ad on this ad network into that affiliate product, is going to change on you and probably close up quickly.
Second, when you try to create a business like that, you're forgetting that at least 100 other people have had that exact same "genius" idea as you just within the last 60 minutes. Try to rank in the top 1000 for dating, gambling, weight loss, or making money. Good luck! This alone will tell you that you'll have to go for something less mass-market, more long-tail (i.e. "fat loss for high school reunion"), and more unique so you can carve out your own little niche in the process.
Third, if I do find you through the masses of traffic and land on your site, maybe even signup to your email list, why should I buy from you instead of your thousands of competitors? Even if I like YOU and trust YOU personally, why should I buy your PRODUCT instead of all the other ones?
As much as your insecurities are holding you back (sorry if that's a little harsh) the first thing you need in place is a REAL product (membership site holding a fixed-term training course is the best), a real brand, and your own name selling that membership site on a sales letter. THEN create an opt-in page giving away a free gift (a free audio with a transcript as a report is great, a free software product is better), and use your e-mail follow-up sequence to sell them into the course.
When you create your own membership-based course, you now differentiate yourself from everyone else. You can explain why exercise doesn't work, diets don't work, pills don't work, and how your personal 30-day diet plan is better than that.
If your personal "thing" is how to play guitar, how to learn a new language, how to save your relationship, conquer panic attacks, even better. Less competition. I sell WordPress plugins myself and teach "technology" such as how to setup membership sites, run webinars, record videos, and more.
If you make your niche something you already enjoy doing, then it's easy to add your personality into it, and you're no longer "that person" who randomly decided to teach dating one day.
Now that we've got that out of the way, let's get traffic to your website... here's what you might have tried...
Option #1: Mass Traffic (Don't Do It!)
The most dangerous question you could ask about your business, "Who wouldn't want it?" You've decided to create a weight loss product because... almost 100% of the population wants to lose weight. The only problem? You're not unique. You don't have your own hooks, your own spin OR your own personality in the game and you're just like everyone else.
You want to sell an internet marketing product and your attitude is, "My target market is anyone with money, or anyone who wants money." That's a big problem.
Instead, if your niche was Facebook traffic... you're targeting people who (probably) have an established online business, and are already convinced that they need to use Facebook for traffic. Smaller crowd, but you can actually have a message, and they'll actually buy from you!
Plus: narrow yourself one step further into a sub-niche and create your own unique system that's better than the alternatives, that no one can copy. And even if people copy you, absorb their updates and move on.
Option #2: Targeted Facebook Traffic
(Great Once You Get it Optimized)
We said that mass traffic won't get you anywhere, so we need to create TARGETED Facebook traffic. Paid traffic is a great way to get 1000 or more eyeballs onto your optin page or sales letter in a hurry. The "old" way to advertise pay per click was on search engines like Google.
You can advertise for a keyphrase such as "stomach fat loss" or "wordpress backup plugin." You adjust your bid to control how expensive your ads cost, and how high you rank, and you can narrow down based on geographic location, but that's about it!
Facebook is a completely different story. Not better or worse, just different. The problem with advertising on Facebook is that not everyone is in a buying mood – they're probably in a socializing, sharing, surfing mood.
The good things about Facebook: first of all, the average Facebook user is online at least once per day. With search engine advertising, you basically have one shot to get someone to your website. With Facebook ads, your prospects aren't going anywhere. You can bid a little less than the average person, so your ad only appears once per day for 30 days, and THEN someone might click and you get your sale.
The way most people advertise on Facebook (the wrong way): they target a keyword. They target anyone who's entered "fat loss" as one of their interests, or "wordpress" as one of their interests. Chea traffic, lots of traffic, but it's nonresponsive and doesn't convert.
The secret to targeted Facebook advertising: target celebrities and competitors in your niche that already have a huge following.
Hobby Niche vs. A Real Businesses
You know those courses that promise 100,000 fans overnight? I'll tell you how to do it:
- Create a Facebook fan page called "Fans of Eminem" and create an ad targeting anyone who has listed Eminem as an interest on their profile, or has liked the official "Eminem" page (he has 66 million fans already)
- Create a Facebook fan page called "Fans of The Simpsons" and create an ad targeting anyone who has "The Simpsons" listed in their profile (11 million), "The Simpsons" official fan page (88 million) and "The Simpsons" franchise page (60 million)
- Create a Facebook fan page called "Fans of Gun Rights" and create an ad targeting people who have liked the "National Rifle Association" fan page (4 million), The Second Amendment (2 millon), Glock (1.7 million), AK-47, M1911, MP5, AR15, Uzi, and now you're marketing to millions of gun nuts
- Create a Facebook fan page called "Fans of Weight Loss" and run an ad targeting Jillian Michaels (3.8 million fans), Weight Watchers (3.6 million fans), The Biggest Loser (2.6 million fans), Jenny Craig (1 million fans), Bob Harper (1 million fans), Suzanne Somers, any other weight loss system or weight loss celebrity you can think of
- Create a Facebook fan page called "Fans of Jimi Hendrix" and run an ad targeting not just Jimi Hendrix, but The Rolling Stones, Led Zeppelin, The Doors, Gibson Guitar, Martin Guitars
Limit your ad to only show to people who have NOT liked your fan page (that way you stop advertising to that person once they've "liked" your fan page), only advertise to people age 20 and up, and limit your country targeting to the United States, Canada, United Kingdom, Australia, and New Zealand.
I guarantee that if you advertise your fan page to 20 million plus people who have already liked a similar fan page, you can easily get lots and lost of likes to that fan page. There are other things I don't have time to get into where you basically "split test" your demographics and ad copy to narrow down your cheapest traffic, and then advertise to friends of people who have already liked your fan page, but let's get back to the point...
If you build up that fan page of fans of a sports team, or weight loss, or fans of a musician, what do you sell them? The answer is usually affiliate links and Amazon links. You'll make "some" money, but you've just built a HUGE list that you can't monetize.
What will actually improve your business?
Create a fan page about your company or your "flagship" product. Then target your competitors in ads. For example, I sell a WordPress plugin in the internet marketing space. I target other WordPress themes and plugins like OptimizePress, ThemeForest, WooThemes, Sucuri, WP Engine, and so on.
I'm only advertising to a few THOUSAND people now, so my fan page base grows slower, but they're people who will actually buy my product... get it? And once they've "liked" the fan page, they've in a way subscribed to my list, but it's a 1-click subscribe on Facebook instead of over email.
The next time I have something to say to those people, I can post it right on the fan page instead of paying for every single click.
You should definitely have a "flagship" fan page, and if you have a hobby fan page that works alongside that (fans of guitars, fans of organic gardening) then you should use both.
Option #3: Free Traffic (Slow and Steady)
And finally, many people discount free traffic like SEO, article marketing and social media as being too much work or too slow for their purposes, but you need to have at least "some" free traffic.
The answer to free traffic is basically: create a lot of content that people want.
Here's what I mean:
- Write 10 articles and schedule them to your blog as blog posts, one per month
- Install a social media plugin for your WordPress blog (I use Jetpack's Social Sharing) and retweet it, Facebook it, Google+ it, promote that Facebook post for $7, and repost every blog post to your fan page every time you create a new piece of content
- Pay an article rewriter on Fiverr or oDesk to take your 10 article, deconstruct them, and rewrite them so you have unique articles to post onto article sites like EzineArticles
- Take the three best posts from your blog and compile them into a single PDF (using Google Drive you can just create a new document, paste in your articles, then save to PDF... no software required!) Signup to an email autoresponder service like Aweber and place the download link to this free PDF report behind a forced optin page – with a link to your blog or sales letter at the bottom
- Think of 10 easy things you can explain about your niche in video, with a call to action pointing back to your website URL. If you HAVE to explain these things using a live-action iPhone camera, fine. If you can explain it on your computer screen using screen capture software like Camtasia (paid) or Screencast-O-Matic (free), even better. Record these ten 3-to-5-minute tutorial videos and post them to YouTube
- Like and share those YouTube videos, then post them back on your blog as additional content, like and share those blog posts as well
- Send whatever email subscriber list you've built, and whatever Facebook following you have, back to every single blog entry you've posted (sometimes with multiple followups) to encourage comments... which equals even more comments for you
- Take those 10 best things you've ever said (at this point from your articles, blog posts, and videos) and organize those into ten 20-minute audio podcasts. Install a podcasting plugin, post the podcast episodes, and submit your blog's feed to iTunes for even more backlinks
- Get your podcast episodes transcribed on oDesk into PDFs for additional blog comments and ethical bribes for your forced opt-in pages
- Contact 10 other marketers in your niche and use a tool like TimeTrade.com to schedule a time to meet on Skype, record those 20-minute interviews on Skype and post them to your podcast or blog
- Take the best content from your blog, format it into a Word document, get a cover made on Fiverr and upload to CreateSpace to create a print book. Also upload that Word document to Kindle to create a digital book hosted on Amazon, and run a free "KDP Select" promotion to give away free copies and drive up sales
- Find a few good discussion boards in your niche by searching "(your niche name) forum" and only register for the ones where you see posters who have signature links going back to their websites. Register, create your signature link and then respond to 10 forum threads per day contributing to the discussion and solving peoples' problems, without drawing attention to your signature link
- Login to your cPanel and checkout your Awstats "search keyphrases", then search those keyphrases in Google to find out your top-ranked keywords, and create more content along those lines
- Find other blogs in your niche that are hurting for content, and offer to write guest blog posts for them, and deliver this 100% unique content with a link back to your blog, or even better, your product with that blog owner registered as an affiliate
- Register your sites with a retargeting service such as AdRoll so your ads can follow your visitors around the internet until they buy
There are lots of free traffic sources that are hit-or-miss such as traffic exchanges, classified ads, press releases, social bookmarking sites, blog networks like WordPress.com, that I won't get into.
I know that seems like a lot, but if you just choose one of the 15 free traffic methods to apply every day, that will add up to a LOT of free traffic in the long-term.
Basically:
- You need traffic (a lot of it)
- You need to see where your traffic comes from
- You need to pay for TARGETED traffic and tweak your campaigns every couple of weeks
- You need to create lots of content that solves the problems of the prospects that eventually come to your website and buy
- You need to have something for sale, using your OWN personality, and have your own optin pages and followup sequence in page to build a list and keep in contact with your customers until they buy
- Affiliate marketing is fine as long as you have your own product(s), and your own BASE SYSTEM in place to solve peoples' problems
That's the real way to market and make money online. Instead of being a full-blown "internet marketer" you are a business owner who happens to market on the internet. I hope that makes sense, I hope that course-corrected your business and I know that if you apply even a fraction of what I've shown you today, you'll have all the traffic you'll ever need to convert your prospects into subscribers and buyers.
Filed in: Archive 1: 2012-2016 • Product Creation • Social Marketing • Traffic
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Robert this is a great tip. I have been in your list for a while and always looking forward to your posting. Thank your sharing this unselfishly.
Those are some awesome traffic-getting ideas! Thanks—I know I’ll be using some of these and these suggestions will help a lot of people who are struggling for traffic.
Thank you.
OMG Man, you can write! This is by far your best post ever, that I have read, in fact, I couldn’t even finish it becuase there is just too much to take in. It is all gold too! I recently bought your Backup plugin, and the auto blogging scheduler, which by the way, I think both are amazing!!! The scheduler is ingenius! Anyway, I’m such a fan of yours Robert, and this post pretty much establishes why. Thank you so much for your continued excellent advice (I think of you as my silent mentor – yes, it is possible with posts like this!) 🙂 Kate
Very extensive list! Could have easily been a product.
I hope people see the value in this. Sometimes because it is free people tend to just brush it off! It’s rare when you have a marketer who gives out better information for free than most do in their products.
This is one such occasion.
I am taking a page out of your book and I am “giving” away more more gold like this as well.
Thanks
This was so much up to date, well thought out, smart marketing and promotion step by step training that I ma breaking it into separate pieces to focus on, re-read, and take action.
Thanks for making my next steps to moving up to the next level so clear, easy and free. It’s really inspiring! Of course, now I’m going to be glued to your blog like you’re my new supplier for my addiction…you’d make a killing as a drug dealer or bookie…glad you chose to be a marketer and coach. Thanks for putting all of this together. You just launched my 2013 updated action plan.
You nailed this one. I am almost never compelled to comment but this had to be given props!
Thanks very much! Even though I’ve been on your lists (and buying high value products from you) for many years, I still learned something new and used it to improve my perspective. And thank you for being generous enough to have it be a free post. This could easily have been part of a paid content and yet you choose to pay it forward. That is another reason you and Lance are so popular. Keep up the great work!
“The next time I have something to say to those people, I can post it right on the fan page instead of paying for every single click.”
You are forgetting about EDGE rank…
… NOT every fan will be notified about fanpage posts. You need an INSANE level of shares/comments/likes to be in the loop… your fanpage starts dying, so does your reach.
Amod, you’re right, EdgeRank has given us a couple of extra things to consider but the basic idea is the same. Building up that fan page and then posting on it is going to be way more effective and way cheaper than starting from scratch every time you have something to say.
Do whatever it takes to get those shares, comments, likes — your competitors won’t.
You can promote a post and pay $10, $20, $50, whatever it costs to get priority on those Facebook fans every now and then.
And then there is the affinity score… if I comment and like your fan page, I’m going to see more of your posts in the future, so get me to like and comment! Relationship building…
Robert, so much information.
It is going to take me a week to organize it into a plan for my
way forward.
There is so much information to digest and it’s all great information.
I am off to get started on it.
Thanks for the info and keep it going Robert.
All the best,
Ian
Awesome post Robert – especially the free traffic ideas. You can boil it down to 3 words: take massive action. If you’re not willing to put the work in today, you won’t reap the rewards tomorrow. If that’s the case – don’t complain when other people move up while you’re left behind.
I need to take more massive action while sharing tips and solving problems as well. Thanks for the reminder!
Whatever topic you choose you always knock it out of the ball park! Thanks for an insightful post!
Well Robert I’ve gotta say “man you went off with this one!!”
What you have written here has to be one of the very best free information pieces on the internet.
Yes, what good is a huge list if they aren’t focused on what we have to offer them or if we can’t find anything to offer them. That’s what we create with some of the ‘Like Gate’ listbuilding techniques that are going around. I think Don’s system is good but needs some help.
If focused properly I do think facebook can work very well and you know how to do it.
I would like to see you and Lance work really hard on a ‘Like Gate’ system that is more ‘long tail keyword’ focused. Our lists would be fewer in numbers but more responsive. Even a list of 40,000 should net us 100K/yr if we know how to set the business up.
We don’t want to set up a marketing system, what we want to do is to set up a ‘business that markets’ on the internet!!
You’re a bit unusual in that you are good at both the technical side and the marketing side. Most don’t have these two skill. We think we do but in reality…..not.
Keep up the great work bud!
Martin
Wow. If I was a little more experienced, that is the blog post I would want to write!
Thanks so much, Robert. I’ve been around online long enough, with enough successes and failures, to know that what you are saying is true. Rarely have I seen sooooo much good info in one post. You did NOT oversell in your email.
It IS perhaps the most important post you have written … Or that a newbie or struggling marketer could read.
Robert,
That’s a really nice workflow you laid out as far as traffic getting and content repurposing. I do just about everything you mentioned on that list and have had success with it – the one thing I do need to explore more is targeted Facebook ads.
Probably one of your best posts to date!
Brian
Great Post, I have been struggling hard to get targeted traffic to my site so your post looks like it could help. Plenty of tips and pointers, thanks
Really great article. Now all that I have to do is take 1 or 2 of your points and start working on them.
Option #3: Free Traffic (Slow and Steady) is especially eye opening.
Thanks for the post!
Lewis
Great post Robert. I guess the secret is that there is no secret. Just hard work and targeting until you start seeing success. Thanks for the great tips. Appreciate them!
I’ve not been following you for a long time but this undoubtedly some of the best advice I’ve had in 7 years of following the internet marketing scene. Thanks Robert.
Thoughtful and generous that you chose to share your valuable knowledge and add the extreme value of clear writing. – You have set a fine example for all of us in the conduct of our businesses. thank you!
Robert :Your thoughts and experiences come through directly. As usual there is no flufff and bs in your writing, which is greatly appreciated.
Thanks for sharing your experience with success and pointing out some of the cowpies to avoid.
This is really good information. I am going to use it to build a marketing plan for my new member site. Just exactly what I need right now. Thanks for keeping it real!
Great insights there Robert, your post about Hobby Niche vs. A Real Businesses
really caught my Eye. I have been set up with my business online since 2007 & right now my offline sales outstrip my online sales 10 to 1. So I know there are people out there who want my products. Utilising facebook for a “Fan Page” is a light bulb moment for me ! I would be delighted to reverse the stats of my online sales.
You’ve done it again, Robert! Fantastic intellectual capital! Thank you for your generosity. Dr. Mike
Nice one Robert! Offering great advice on getting free traffic which is also free! Great to see so much useful info on getting free traffic laid out in such a way that is easy to read and which succinctly gets right to the point. I will definitely be referring to your article for implementing what looks like really good tactics. Thank you so much for your help in this matter..
Dear Robert,
I have been following your marketing advice and it had transformed my business tremendously. You’ve told everything in this article. I understand what to do with the steps and guide.
But to most strangers or newbies who have never done it before, this post makes sense to them yet they don’t know how to make it works. So the next sensible action is to buy your products.
I highly recommend anyone to buy your products. Superb quality!
Don’t know what pushed the button…..
Need a week or so to finish absorbing this before
I search and find that GO button!
Can’t decide if you are completely frustrated by what you see
being sold on the internet, or the
gullibility of the buyers, who buy and don’t do…
Most of the time even if they “did” the results would be the same.
What you get is half a plan…..sometimes so very detailed
it is beyond boredom, but when you get through the setup part,
the next crucial steps are overlooked or missing or
just a short sentence…buy a solo ad ????? where? Who from?
Advertise on Facebook….what to advertise, who to, keywords? budget so you
don’t make it to the poorer than you are already house…
I keep hearing over and over 95% Fail on the Internet
Guess the 5% that didn’t fail has
figured out how to market and sell to the 95% in such a
way as to keep them buying in for more.
C
Hi Robert,
My first reaction is Wow… There is so much info in your post, my head started spinning by the time I got into Option #3.
I finished a read-through but this is one post I’ll need to re-read and spend some time taking notes.
Not only do you list what to do but a basic system of how to do it… (Are you nuts?)…
Thanks for taking the time to put this out here for us!
OMGosh OMGosh OMGosh — This is EXACTLY what I needed… just a do this, do this, do this list. To the point action without all the gobbledy-goop. Thanks Robert! I want MORE!!!
Robert –
Once again you have peeled back the veneer of all the hype and nonsense that is ever present on the web for making money online. The reality is if you want to succeed… you are going to have to put some work into it.
It is the small steady incremental steps that you take on a consistent basis that get you to those big paydays.
Your not too late… your right on time. You are building a business, your business. You will only fail if you give up…
Take a couple of Roberts action steps and add them to your daily business building practices.
Creating your own content IS hard, but you are investing in YOUR future.
A few articles turn into ten, then twenty, then a pdf, then your own lead generation tool…
Take action today!
Jack
Exactly Jack!
I realize that this huge list of “stuff” might discourage some people. But traffic is an ongoing process. The product might be done, download page or membership done, optin page and autoresponder followup sequence done, but you’re going to want to put aside at least a few minutes each week to get new sources of traffic.
You even have to tweak your paid ads around, there’s no such thing and set it and forget it with traffic.
As far as the free traffic methods, if everyone reading this took just 1 of the 15 methods and applied them every day… that would add up to 365 different traffic sources, right?
1 interview per week, a few articles per week, a helpful YouTube video every week, new podcast episode every month… really adds up. Imagine if you had all these free traffic sources bringing people back to your website, plus you were running ads for a Facebook fan page, PLUS you found a way to somehow tie a mass-market Facebook fan page into your business… you’d grow pretty quickly.
Robert,
Amazing article! One of my biggest problems has always been getting traffic. Reading thru your great post has got my wheels churning. I even printed out so I can start working my way thru. Facebook marketing is fairly new to me but I have started promoting a few of my posts with interesting results.
BTW: I hope you don’t mind but I posted a link to this great information on my fanpage.
Thanks,
Shane
Wow, that’s a lot of info and thanks for the steps Robert. I’ve tried some of the things you’ve mentioned with not much success. As Jack mentioned, it’s easy to think about giving up when things don’t go our way. I’m not a quitter so, I appreciate you laying this out for us. Looks like I’ve got some work to do. lol.
You can also take articles and turn them into a Kindle book! One of my personal favorites that I teach my mentoring students.
Follow your bliss!
Ronda Del Boccio, the Story Lady
Excellent thought-starters Robert.
One question though. I don’t believe Facebook allows you to target fans of someone not connected to your Facebook page. You can target by precise interest but that’s it.
Also wondering about EzineArticles.com. I know that they posting articles on this platform has less impact since the Panda update. Seems like the better strategy is to post the articles on your blog or even guest post.
Thanks again for your thoughts
Hi Stanford, you can target people not connected to your fan page. When you create the ad, after you give them the ad copy, choose what location to target, choose precise interests, there’s an area labeled “Connections” where you can change it from “Anyone” to “Only people not connected to (the name of your fan page).”
So it continues to advertise to them until they join your fan page (and they can click “like” right from the ad without having to click over) then it stops advertising once they’ve liked your page.
This option is ONLY available when advertising a fan page. It isn’t an option when advertising an offsite link.
About Panda, I agree. But Ezine is still a useful tool. If you have less than 100 articles there I would still publish a couple of articles there each and every month.
Robert this information could have been a product in itself, you really opened my eyes to allot of things I was missing, you always inspire me with new ways of thinking out of the box. You are right people just think they jump online and kabam I am an Internet guru but don’t want to work for it it. Thanks for all the great information, have a great weekend.
Wow Robert you outdid yourself.
What a great actionable step by step guide.
Most WSO’s aren’t this good.
Thanks for providing it to us for free!
Robert,
I rarely read a blog post more than once, even yours. This one will be a rare exception. The tips you’ve provided may be the help I’ve needed to finally get my hobby niche fanpage going. I’ve only read it twice, so far, and my notes are as long as your post. Thanks.
Dan
Hi Robert,
I have purchased recently quiet a number of your products the latest being the Podcast Crusher (and I use it!) that is the difference when you take action the magic starts to happen. Too often those that don’t do anything don’t see results and leave and say it “doesn’t work”.
I thank you for your tips I am off to the day job atm but I will be back to take action of the things that you have pointed out. Thanks for not being like all of the rest and following like a sheep…it pays to run your own show and think outside the box.
Jenny Jordan
Outstanding post, Robert!
I’m always on the lookout for time saving traffic ideas that genuinely provide results. These are awesome! Anyone could take these and reorder them into a very workable system progressing one step at a time. Good move! 😉
But, as you referenced in each option, all require work! Many of these tasks can become somewhat automated later on. But, to get the desired result, you have to do the basic tasks to understand how you might automate them.
Thanks for this insightful and thought provoking guide.
Hey Robert,
Awesome post buddy!
You’ve just kicked my ass into gear … Thanks 🙂
Ben
Great summary of the situation. You get the big picture, which helps us all keep perspective when the next “amazing” system shows up. Does it promote a sustainable business model or not? That is the real question. One question that I have is that Kindle frowns in their TOS with letting you publish any content that is freely available on the web on your blog, even if it is your own personal unique content. Wouldn’t you have to be publishing blog material inside a protected membership area so that Amazon could not claim the material is available online outside of the kindle book for free?
Hi Iris, I’ve published books on Kindle and some chapters here and there have contained posts from this blog. This is the exact message Amazon sends to you when you first submit the book:
A little scary at first, but all I had to do was respond with a 4 sentence email basically saying, the author name on the blog is the same as the author’s name on the book, I own the copyright, it’s not public domain or based on someone else’s work.
I also have friends who have published books that are 100% of their blog content. As long as it’s your unique content, it’s fine, they just ask for an explanation.
Robert, Loved your comments on Facebook advertising. It’s so tempting with over a billion people and great ad targeting, but you’re so right about whether your target market is in a “buying mood” while they’re on Facebook. First build the relationship socially, then they might be willing to buy from someone they know, like & trust.
“gun nuts”
A gun nut is someone who thinks it’s a good idea for the government to disarmed law-abiding citizens because some nutcase committed a crime with a gun. What that accomplishes is an *increase* in violent crime.
That aside, that market is probably a good angle for my new book (see my website for how to get my book for free). Thanks for the tip.
Hi Howard, that’s great. Get a blog going (if you haven’t already), create that fan page and setup ads, publish more than one book on Kindle and CreateSpace. Definitely start a podcast and update it regularly, especially when there is news in the world (both good and bad).
The important thing you need to figure out is… what HIGH TICKET items are these gun nuts buying? (Yes I’m going to continue to use that term, I know people who call themselves that.) And whatever it is, why would they buy it from you instead of from Amazon or their local gun shop? Is it directly gun related or is it the next logical step such as survivalist equipment, bulk food rations, etc.
Without something “real” to sell, you don’t have a business. A $2 Kindle book or an Amazon affiliate item that you make $10 commission on, is a good start and a good way of getting them in the door, but on its own isn’t a business.
Thanks Robert.
That’s just ingenious in its step by step simplicity!
You’re saying anyone with this knowledge and just taking daily action can create traffic!
Starting tomorrow I will set up my plan and set aside a couple of hours each day to start implementing this.
Thanks again!
Derek
Got a blog. Check.
Hmmm… no fan page for that site. Yet.
High ticket items… Hmmmm… I’m not an FFL, so I can’t sell any guns. I do have a book on Firearms for Preppers, but that’s not a high-ticket item.
About the only high-ticket item I currently have is my CHL course, but that’s not passive income. I’ve suspended my NRA courses because Dear Leader has been scaring everyone into buying up all the ammo there is, and I can’t hold the NRA class without ammo.
So, I guess I don’t really have a business. Yet.
I will have to give that some thought.
Very powerful information Robert. It amazes me how marketers sometimes make this harder than it needs to be. You have provided a clearcut roadmap that I hope many will learn and then implement.
Thanks!
Lonnie
Very clear and insightful! Makes me wish I knew this before launching my 60-pg content site with zero rankings in any niche…:-(
Great article …….with more tips than a $27 course provides thanks Robert……Just going to print it as we speak.!
This really IS a masterpiece, Robert. It’s obvious from the comments that you’ve provided invaluable content to a lot of people.
As always I appreciate your no-holds barred style, telling the truth that we see regularly in new online business owners. And your 15 steps are priceless. I agree – if someone ONLY did those things, their business would improve a lot this year.
Keep up the great thinking and sharing you are known for. We’ll keep tuning in for inspiration and real-world advice.
Hi, re Clickbank – do you have recommendations about improving sales on a non-niche website? I own a image uploading webpage and as such it’s near impossible to match products to the visitor. Many thanks